The Importance Of Video In Digital Marketing
Videos are the most popular and dominating content form in digital marketing and it is not expected to stop anytime soon. People watch more than one billion hours of video daily as online users are consuming video content more than ever.
As video is continuing to grow in popularity and importance. It is necessary for your business to incorporate video marketing if you want to create a solid digital marketing strategy.
In this post, you’ll learn the major importance of video in digital marketing, why you should use video marketing for your business, and which are the best videos for your digital marketing strategy.
Why is video important in digital marketing?
The main reason behind videos taking over the internet is because of human’s dropping attention span. As people are more distracted than ever, today’s internet users like to watch content more than to read it.
1. Helps inform and educate your customers quickly.
Video marketing can explain everything to help inform and educate your customers easily. In fact, research by HubSpot found that 97% of marketers claim that videos help customers understand products.
Videos are not only an excellent learning tool but are also very easy to consume. Online users don’t usually take time to read long text blocks and dive deep into large products or service descriptions.
Your online audience wants to see it in action. Video preference among internet users is one of the most important influential factors of using video in your content marketing.
2. Increase engagement & boosts conversion.
The main reason why video is great for conversions is by actually keeping people around for long enough with the content. Videos increase engagement and boost conversion rates by almost 80%.
In fact, 90% of consumers say a video will help them make a buying decision. 74% of people who get an opportunity to see a product in action via an explainer video will buy it.
3. Increase leads & sales.
As online audiences are interacting more with videos nowadays than ever before. Video marketing is a compelling way of promoting your brand to increase leads and sales.
Videos also help increase your website, store, or landing page engagement that brings in positive results like high CTR, more leads, and sales. It is undeniably one of the best digital marketing strategies to grow your brand’s reach while helping you achieve your main goal.
As entertaining as videos can be, they also act as an important part of a buyer's decision-making process. But you need to ensure you are providing value and meet your customer’s expectations if you want them to convert after watching your video.
4. Helps build brand trust and strong relationship with customers
Your brand trust and a strong relationship with customers are the foundation of your conversions and sales. Videos work so well with connecting with your audience, getting personal, and helps build that trust with your business.
As the whole concept of using videos in your digital marketing strategy is based on trust and creating long-term relationships with your audience. Stop selling them and let your ideal audience come to you by providing them interesting and valuable information.
There’re simply many options out there for your customers and they simply don't want to be sold to. Instead, they’re doing a quick search to find the best fit for them. So, your video marketing strategy has to be a lot more than simply a pitching approach.
Video marketing helps convey your message more effectively in a quicker amount of time while also achieving an emotional touch through visual and audio storytelling elements that are not present in the text. In fact, viewers recall 95% of a message when they watch it in a video as compared to 10% when reading text.
Best videos for your digital marketing strategy
There are many types of videos you can create when it comes to your business’s video marketing. While you should always create quality videos over quantity that your audience will truly get value from.
Here are a few different types of videos that are proven most effective as part of our clients’ digital marketing strategies:
1. Sharing your business’s story
Videos about your business and the story behind it can be an awesome way to introduce your company and tell your story. It’s an excellent opportunity to provide an impression of your company.
By sharing what you do, your mission, your products, services, and why you do it. It will help you build strong brand awareness around your company and also appeal to your ideal target audience.
2. Informative & How to videos
Informative and how-to videos can be very effective to teach your audience about your products, services, or anything new. It also helps you teach your audience about what it is your business does include how you have the solutions to their problems. Most internet users rather watch a video than reading a big lump of text for each topic.
3. Product & Services Demos
Whether you’re launching a new product or a service, creating a video to show how it works can have a great impact. Study shows that more than 98% of users say they’ve watched an explainer video to discover more about a product or service. This is the reason why nearly half of businesses use demos and explainer videos on their website’s home page.
Presenting your product or service working can also comfort your visitor and audience to get in touch with you. It can be a software’s virtual tour or even a product unboxing. These types of videos help create a clearer vibe to make your audience and customers f